Senior SEO Consultant
SEO Consultant for Visibility in Google and AI Search
SEO consulting for businesses that want to become more visible, mentioned and trusted in Google, AI Overviews, ChatGPT and other AI-driven search environments.
The way customers search for information online is changing fast. Not long ago, a strong position in Google’s search results was enough to be found. Today, people’s decisions are increasingly influenced by AI Overviews in Google and AI tools such as ChatGPT, Claude and Gemini.
That means your website should not only be easy to find in search engines. It also needs to be the kind of source AI systems can understand, cite and mention. The foundation is a site that is crawlable, well-structured and trustworthy.
I help businesses improve their organic visibility through technical SEO, content strategy, topical authority, structured data, trust signals and AI search readiness.
I help businesses improve visibility through:
- Technical SEO, crawlability and indexation fixes
- Content architecture, search intent and topical authority
- Structured data, trust signals and AI-search readiness
For most new clients, this is the best first step before a full audit, roadmap, or retainer.
Etienne Gozems
Senior SEO Consultant
SEO, AEO and GEO strategy for international businesses.
Trusted SEO expertise for modern search
12+ years SEO experience
Technical SEO, content strategy and organic growth.
Former journalist
Editorial background at De Telegraaf.
AI-search focused
SEO consulting for Google, AI Overviews and answer-driven search.
International SEO support
Remote support for Dutch, EU, UK and US clients.
Choose the right starting point
Not sure which SEO approach you need yet? Then we start with the most important step: finding out how your online visibility can be improved and where the biggest bottlenecks are.
Based on that, we determine the right starting point: from a technical SEO audit to content strategy, structured data, international SEO or ongoing SEO support.
Best first step
SEO & AI Visibility Review
A focused diagnostic review of your website's visibility in Google and AI search — with 3–5 priorities, a Loom walkthrough and a clear recommendation for the right next step.
One-time project
Audit or roadmap
Best when you need a clear SEO diagnosis, strategy or action plan your team can implement. This can cover technical SEO, AI visibility, content strategy, structured data or international SEO.
From €950
View pricingOngoing support
Monthly SEO support
Best when you need ongoing senior SEO consulting, implementation support, content optimization, reporting, QA or roadmap management.
From €1,250/month
Discuss scopeProblems I help solve
I help businesses when their organic visibility is being held back by deeper SEO issues. That can include crawlability or indexing problems, weak content structure, missing topical authority, poor internal linking, unclear trust signals or limited visibility in AI-driven search.
You are getting fewer visitors from Google
Your traffic, rankings or clicks are dropping and you want to know where the problem is: technical SEO, content, competition, site structure or changing search behavior.
Important pages are not being found properly
Google is not crawling or indexing everything the way it should. This can happen because of canonicals, sitemaps, JavaScript, redirects or a previous website migration.
Your content is not bringing in enough leads
You publish content, but it does not support your commercial pages enough, answer the right questions or build authority around your most important topics.
You want to show up in AI search
You want to understand what AI Overviews, ChatGPT and other AI tools mean for your visibility, and how to make your website easier to understand, cite and mention.
Your website does not build enough trust yet
Your expertise, authorship, sources, services and proof points should be clearer, so visitors, search engines and AI systems can better understand why they should trust you.
You want to grow internationally without SEO chaos
You work with multiple languages, countries or markets and want to prevent hreflang, canonicals, metadata or local search intent from holding back your international visibility.
SEO consulting services
Choose a focused audit, roadmap or support service based on what is currently limiting your organic visibility.
SEO & AI Visibility Audit
View serviceA strategic SEO audit for technical performance, content structure, trust signals, structured data opportunities and AI-search readiness.
Best for: Businesses that need clarity before investing in content, technical fixes or ongoing SEO.
Technical SEO Audit
View serviceTechnical SEO audit services for crawlability, indexing, rendering, canonicals, sitemaps, hreflang, Core Web Vitals and migration issues.
Best for: Websites with Search Console issues, traffic drops after migrations, or complex technical setups.
Content Strategy & Topical Authority Roadmap
View serviceA topical authority map and SEO content roadmap for stronger content architecture, internal links and support content around commercial pages.
Best for: Businesses building a blog, knowledge hub or long-term content strategy.
Structured Data & Trust Signal Optimization
View serviceMake your expertise, services, authorship and credibility easier to understand for search engines and AI systems.
Best for: Service businesses, YMYL websites and expert-led sites that need stronger credibility signals.
International & Multilingual SEO
View serviceInternational SEO consulting for multilingual websites, including hreflang, canonicals, localized metadata and language mapping.
Best for: Dutch/English websites, international Shopify stores and businesses expanding into new markets.
Selected results
A few examples of the type of SEO work I do: technical diagnosis, content structure, topical authority, internal linking and practical implementation.
Dutch legal / financial service website
Long-term SEO strategy focused on topical authority, practical content improvements, internal linking and clearer answer-led page structures.
Organic traffic grew from roughly 8,000 to 22,000 monthly visitors.
International Shopify brand
Technical SEO, hreflang improvements, content structure, performance recommendations and international SEO support across multiple markets.
Strong recovery and growth after visibility issues, with significant click growth across key markets.
Affiliate and content websites
Built and optimized content-led websites with SEO architecture, product comparison pages, content updates and structured editorial workflows.
Pages ranking for competitive commercial and informational topics.
Real audit deliverables
What you receive from an audit
The screenshots below are examples from real audit workflows. Depending on the scope, the final delivery can include spreadsheets with actual data, a written PDF explanation, a Loom walkthrough, and (where useful) a complete Notion or Linear dashboard for implementation.
Technical SEO
Prioritised issue list
A clear list of technical SEO issues, prioritised by impact, effort and urgency. This can be delivered as a spreadsheet, PDF explanation or implementation dashboard, so your developer knows what to fix first.
Content architecture
Content gaps and topic map
A structured overview of missing topics, weak pages, internal linking opportunities and content priorities. Useful for turning the audit into a practical roadmap for your content team.
AI visibility
AI search visibility analysis
An analysis of how your brand, pages or services appear in AI Overviews, ChatGPT and other AI-driven search surfaces, with specific recommendations to improve visibility and trust.
Verified client feedback
What clients say
A few verified reviews from Upwork clients across SEO, content strategy and Dutch content projects.
"Thank you Etienne for the great work. We highly recommend him to any other client."
Scandinavian Biolabs
Long-term SEO support · 346 hours · 5.0 Upwork review
"I worked with a lot of Dutch copywriters on Upwork and I can say that Etienne has been the best for us: He is skilled, attentive and easy to communicate with."
Dutch content client
53-hour Upwork project · 5.0 review
"This is one of our best cooperations on this platform. Etienne always takes a very responsible approach to work, carefully studying all the requirements and instructions, and in the end, generates great content. A very responsible, discreet and polite writer."
Dutch ecommerce content client
20 Dutch articles · 5.0 Upwork review
How I work
Diagnose
I review what is limiting visibility — whether that is technical SEO, content quality, site structure, weak trust signals or a search intent mismatch.
Prioritize
Not every issue has the same impact. I separate critical fixes from nice-to-haves so your team knows what to address first.
Build the roadmap
You get a practical plan with clear next steps your developer, writers or marketing team can act on immediately.
Support implementation
I can support your internal team with implementation guidance, QA, reviews and ongoing SEO advice where needed.
Find the right starting point
Not sure which SEO service you need?
Start with the situation that sounds most familiar. If the problem is unclear, the best first step is usually a Visibility Review or SEO & AI Visibility Audit.
I'm not sure what's wrong yet
Start with: Visibility ReviewA focused first look at your website, search visibility and the most obvious SEO or AI visibility issues. Best if you want direction before committing to a larger audit.
Our traffic dropped or organic growth has stalled
Start with: SEO & AI Visibility AuditA deeper audit of your technical SEO, content structure, search visibility, AI visibility and priority opportunities.
We have indexing, crawlability or migration issues
Start with: Technical SEO AuditBest for websites with Google Search Console errors, crawl issues, redirects, canonicals, JavaScript rendering problems, Core Web Vitals issues or recent migrations.
We need help implementing the recommendations
Start with: SEO RetainerBest after an audit or roadmap, when you need ongoing support with prioritization, implementation, content updates, monitoring and reporting.
Ongoing support
Need ongoing SEO support?
Monthly advisory and implementation retainers for teams that need senior SEO input beyond a one-off project — strategy, execution, reporting and AI-search visibility, every month.
About Etienne Gozems
I am a senior SEO consultant with more than 12 years of experience across technical SEO, content strategy, international SEO, structured data and search visibility.
Before working in SEO, I studied journalism and worked as a reporter at De Telegraaf. That background still shapes how I approach search: good SEO is not only about rankings, but also about clear information, strong structure, useful answers and trust.
I have worked with legal and financial service providers, international ecommerce brands, publishers, affiliate websites and content platforms. My work often sits between strategy and implementation: diagnosing what is wrong, deciding what matters most, and translating that into actions teams can actually use.
I am Dutch, based in Vietnam, and work remotely with clients in the Netherlands, Europe, the UK and the US.
Frequently asked questions
What does an SEO consultant do?
Do I need a Visibility Review or a full audit?
Can you also help with implementation?
Is AI SEO different from traditional SEO?
Do you work with international or multilingual websites?
What do you need from me to get started?
Ready to improve your search visibility?
Send me your website, target market and main issue. I will recommend the most practical next step: Visibility Review, audit, roadmap or monthly support.