International SEO Consultant
International SEO for Google and AI search
Ready to expand into Europe? Starting with the Netherlands, Germany or Belgium? I help you get found in every country where you want to sell. In Google, AI Overviews and ChatGPT. In the right language.
I help with
- Multilingual set-up Hreflang, URL structure, canonicals and indexing, per language and country
- Keywords and content per market Research in each language, beyond translation
- Entering the Netherlands Dutch SEO by a native speaker, from €1,450
- AI answers in every language Visible in ChatGPT, AI Overviews and Perplexity
Free, 30 minutes: we talk about your markets, your current set-up and the right first step.
Etienne Gozems
International SEO Consultant
Native Dutch, working in English. SEO for Google and AI search in every market.
Trusted SEO expertise for modern search
International SEO specialist
Multilingual and multi-country websites for Dutch, EU, UK and US clients.
12+ years SEO experience
Technical SEO, content strategy and organic growth.
Former journalist
Editorial background at De Telegraaf.
AI-search focused
SEO consulting for Google, AI Overviews and answer-driven search.
Choose the right starting point
Not sure which SEO approach you need yet? Then we start with the most important step: finding out how your online visibility can be improved and where the biggest bottlenecks are.
Based on that, we determine the right starting point: from a technical SEO audit to content strategy, structured data, international SEO or ongoing SEO support.
Best first step
SEO & AI Visibility Review
A focused diagnostic review of your website's visibility in Google and AI search — with 3–5 priorities, a Loom walkthrough and a clear recommendation for the right next step.
One-time project
Audit or roadmap
Best when you need a clear SEO diagnosis, strategy or action plan your team can implement. This can cover technical SEO, AI visibility, content strategy, structured data or international SEO.
From €950
View pricingOngoing support
Monthly SEO support
Best when you need ongoing senior SEO consulting, implementation support, content optimization, reporting, QA or roadmap management.
From €1,250/month
Discuss scopeFree tools
Test your international SEO yourself
Free, no sign-up. Most checks take about a minute.
Why it matters
Search is changing, in every language
Your customers no longer search only in Google. In every market, AI Overviews and assistants such as ChatGPT, Claude and Gemini answer their questions, in their own language, and they draw on sources in that language.
That raises the bar for international websites. A language version that is thin, half-translated or hard to reach misses out twice: in Google and in AI answers in that market. The foundation is the same everywhere: versions that are crawlable, correctly connected, well structured and trustworthy.
I help companies get there with international and multilingual SEO, technical SEO, content strategy per market, structured data and AI-search readiness.
Problems I help solve
Most international SEO problems are not about translation. They are about which version Google can reach, understand and show, and whether that version fits its market.
Google shows the wrong language version
Visitors in Germany land on your English page, or Dutch searchers see your Belgian version. Usually hreflang, canonicals, redirects or the URL structure are sending Google mixed signals.
Your translated pages get hardly any traffic
The translations are live but barely rank. Often the keywords were translated instead of researched, or the pages are not indexed, not linked, or only partly translated.
You are entering a new market
You want to launch in the Netherlands or another European country and get it right the first time: URL structure, local keywords, localization and the trust signals customers there expect.
You are getting fewer visitors from Google
Traffic, rankings or clicks are dropping, in one market or everywhere, and you want to know why: technical issues, a migration, content, competition or changing search behavior.
You want to show up in AI search
You want to understand what AI Overviews and ChatGPT mean for your visibility, in every language you sell in, and how to become a source they cite.
Your website does not build enough trust yet
Expertise, company details, reviews and proof points should be clear in every market, so visitors, search engines and AI systems know why they should trust you.
SEO consulting services
International and multilingual SEO first, plus focused audits and roadmaps for whatever is limiting your visibility.
International & Multilingual SEO
View serviceHreflang, URL structure, canonicals, indexing, keyword research and content per market, so the right version is found in every country, in Google and AI search.
Best for: Companies with several languages or countries, international Shopify stores and businesses expanding into new markets.
Dutch SEO Consultant
View serviceThe Netherlands Market Entry package (from €1,450): Dutch keyword research, a native review of up to 10 key pages and a plan to get found in the Netherlands.
Best for: International companies entering or growing in the Dutch market.
SEO & AI Visibility Audit
View serviceA strategic SEO audit for technical performance, content structure, trust signals, structured data opportunities and AI-search readiness.
Best for: Businesses that need clarity before investing in content, technical fixes or ongoing SEO.
Technical SEO Audit
View serviceTechnical SEO audit services for crawlability, indexing, rendering, canonicals, sitemaps, hreflang, Core Web Vitals and migration issues.
Best for: Websites with Search Console issues, traffic drops after migrations, or complex technical setups.
Content Strategy & Topical Authority Roadmap
View serviceA topical authority map and SEO content roadmap for stronger content architecture, internal links and support content around commercial pages.
Best for: Businesses building a blog, knowledge hub or long-term content strategy.
Structured Data & Trust Signal Optimization
View serviceMake your expertise, services, authorship and credibility easier to understand for search engines and AI systems.
Best for: Service businesses, YMYL websites and expert-led sites that need stronger credibility signals.
Selected results
A few examples of the work I do, from international SEO across multiple markets to technical diagnosis, content structure and topical authority.
International Shopify brand
Technical SEO, hreflang improvements, content structure, performance recommendations and international SEO support across multiple markets.
Strong recovery and growth after visibility issues, with significant click growth across key markets.
Dutch legal / financial service website
Long-term SEO strategy focused on topical authority, practical content improvements, internal linking and clearer answer-led page structures.
Organic traffic grew from roughly 8,000 to 22,000 monthly visitors.
Affiliate and content websites
Built and optimized content-led websites with SEO architecture, product comparison pages, content updates and structured editorial workflows.
Pages ranking for competitive commercial and informational topics.
Audits & roadmaps
What you receive from an audit
Findings, priorities and the roadmap in one place your team can work from. The screenshots show the dashboard with my own website, hardloopfreak.nl.
How I deliver
In your own online dashboard
No PDF that ends up in a drawer. You get access to an online dashboard with everything from the audit or roadmap, and it stays up to date as the work moves forward.
- Every finding explained: why it matters, how to fix it and which pages it affects
- A prioritized task list: each finding becomes a task, and a new crawl flags what looks fixed
- Keyword research, content gaps and a topical map that feed straight into the roadmap
- Search Console and GA4 data, refreshed weekly
- A Loom walkthrough of the key findings, and with ongoing support a monthly report with my commentary
Site audit
Every finding explained
Findings are grouped by issue, with why it matters, how to fix it and the affected pages. One click turns a finding into a task.
Tasks
A prioritized task list
Each finding becomes a task with a priority, an owner and a checklist of pages, so your developer knows what to fix first. A new crawl flags what looks fixed.
Keyword research
Keywords and content gaps
Built on your Search Console data: searches close to page one, pages competing for the same search, and topics competitors cover that you do not.
Verified client feedback
What clients say
Verified Upwork reviews: long-term SEO support for an international brand, and Dutch content for companies selling in the Netherlands.
"Thank you Etienne for the great work. We highly recommend him to any other client."
Scandinavian Biolabs
Long-term SEO support · 346 hours · 5.0 Upwork review
"I worked with a lot of Dutch copywriters on Upwork and I can say that Etienne has been the best for us: He is skilled, attentive and easy to communicate with."
Dutch content client
53-hour Upwork project · 5.0 review
"This is one of our best cooperations on this platform. Etienne always takes a very responsible approach to work, carefully studying all the requirements and instructions, and in the end, generates great content. A very responsible, discreet and polite writer."
Dutch ecommerce content client
20 Dutch articles · 5.0 Upwork review
How I work
Diagnose
I review what is limiting visibility — whether that is technical SEO, content quality, site structure, weak trust signals or a search intent mismatch.
Prioritize
Not every issue has the same impact. I separate critical fixes from nice-to-haves so your team knows what to address first.
Build the roadmap
You get a practical plan with clear next steps your developer, writers or marketing team can act on immediately.
Support implementation
I can support your internal team with implementation guidance, QA, reviews and ongoing SEO advice where needed.
Find the right starting point
Not sure which SEO service you need?
Start with the situation that sounds most familiar. If the problem is unclear, the best first step is usually a Visibility Review or SEO & AI Visibility Audit.
I'm not sure what's wrong yet
Start with: Visibility ReviewA focused first look at your website, search visibility and the most obvious SEO or AI visibility issues. Best if you want direction before committing to a larger audit.
Our traffic dropped or organic growth has stalled
Start with: SEO & AI Visibility AuditA deeper audit of your technical SEO, content structure, search visibility, AI visibility and priority opportunities.
We have indexing, crawlability or migration issues
Start with: Technical SEO AuditBest for websites with Google Search Console errors, crawl issues, redirects, canonicals, JavaScript rendering problems, Core Web Vitals issues or recent migrations.
We need help implementing the recommendations
Start with: SEO RetainerBest after an audit or roadmap, when you need ongoing support with prioritization, implementation, content updates, monitoring and reporting.
Ongoing support
Need ongoing SEO support?
Monthly advisory and implementation retainers for teams that need senior SEO input beyond a one-off project — strategy, execution, reporting and AI-search visibility, every month.
About Etienne Gozems
I am a senior SEO consultant specialising in international and multilingual SEO, with more than 12 years of experience across technical SEO, content strategy, structured data and search visibility.
Before working in SEO, I studied journalism and worked as a reporter at De Telegraaf. That background still shapes how I approach search: good SEO is not only about rankings, but also about clear information, strong structure, useful answers and trust.
I have worked with legal and financial service providers, international ecommerce brands, publishers, affiliate websites and content platforms. My work often sits between strategy and implementation: diagnosing what is wrong, deciding what matters most, and translating that into actions teams can actually use.
I am Dutch, based in Vietnam, and work remotely with clients in the Netherlands, Europe, the UK and the US.
Frequently asked questions
Do you work with international or multilingual websites?
Can you help us enter the Dutch market?
What does an SEO consultant do?
Do I need a Visibility Review or a full audit?
Can you also help with implementation?
Is AI SEO different from traditional SEO?
What do you need from me to get started?
Ready to grow in a new market?
Send me your website, the markets you are in or want to enter, and your main question. I will recommend the most practical next step: a Visibility Review, an audit, a roadmap or monthly support.